This is where Adaptive Bitrate Streaming (ABS) and Video Transcoding become your two new best friends.Īdaptive streaming is also known as adaptive bitrate streaming because the term "bitrate" is frequently used to describe the speed of an internet connection.
Video Transcoding and Adaptive Streaming. setting up your CDN to deliver videos comes with a bunch of challenges around segmented caching and range-requests to the origin.Ĭheck by yourself the potential result below, unless you have a great connection, it will lag: the same file will be delivered on Desktop on Mobile, while you might not need HD to deliver an acceptable quality on Mobile,Ĥ. fast-forwarding or rewinding is also a pain when using the video tag,ģ. For example, my favorite " From the Air" HD 44s video is 114 MB in HD and will for sure buffer on slower connections using that approach,Ģ. a short Full HD video (1080p) can easily weigh a few 100s of MBs. However, there are few shortcomings to this approach as well:ġ. It is the fastest way to get videos playing on your applications. The easiest solution is to host your video content in your backend and deliver it over the built-in HTML5 video tag. you do not want to have the Youtube logo shown on your website you are not willing to upload all your video content to Youtube and/or,Ģ. Offering your users the same video experience on your website, e-commerce, or mobile app is simple: upload your videos to Youtube and embed their great video player. The quality of the video rendered by the Youtube video player adapts to your Internet connection speed to prevent annoying buffering and deliver the best possible viewing experience, regardless of your device or connection speed and stability. According to our friends at Techsmith (we love Camtasia 💚), 48% of people find video the most engaging form of communication and videos can improve conversion by 80%.Įveryone has experienced adaptive bitrate streaming when watching Youtube videos. Videos are the next big thing for engaging with your users.
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